The Man Behind BYLR

Meet Jesse Itzler

“From sleeping on 17 different couches when I started my entrepreneurial journey, to building a $5 Billion Private Jet company with no prior experience, my motto has always been to get my foot in the door first and figure it out later. I’ve made it my mission to seek success in MULTIPLE buckets of my life: Business, adventure, mindset, health and wellness.

Dad | Husband | CEO | Founder | Motivational + Keynote Speaker | Serial Entrepreneur | Best Selling Author | Endurance Athlete

“I always say, the more we experience, the more we have to offer to others.”
- Jesse

JESSE ITZLER only eats fruit ’til noon, loves (and managed!) Run-D.M.C., and enjoys living life “out of the box.” In fact, he doesn’t even have a box. An in-demand live speaker, Jesse is the author of the New York Times bestseller, Living with a Seal, and the co-founder of Marquis Jet, the world’s largest private jet card company which he and his partner sold to Berkshire Hathaway/NetJets. Jesse then partnered with Zico coconut water, which he and his partner sold to The Coca-Cola Company.

He’s a former rapper on MTV and wrote and performed the NBA’s Emmy Award-winning “I Love This Game” music campaign and the popular New York Knicks anthem “Go NY Go.” When he’s not running ultra-marathons, eating vegan food or being a dad to his four kids, Jesse can be found at the NBA’s Atlanta Hawks games, where he’s an owner of the team. He is married to Spanx founder Sara Blakely.

Jess has had a very unconventional journey as an entrepreneur. With no traditional background in any of the companies he’s built and sold, he’s created success through fostering relationships, trusting his gut and thinking outside of the box. He started Build Your Life Resume® as a way to share his #NoZeroDays approach to living life to the fullest by goal setting, creating strong habits and meaningful experiences in the hopes that members can take away at least one or two golden nuggets to apply to their own lives.

“As the founder of BYLR®, I’ve set up a curriculum of simple actionable takeaways to act as a guide for people to seek success in MULTIPLE buckets: Business, health, mindset, relationships, etc. Our goal is to get THE MOST OUT OF LIFE while we can. Our bus ride is short and we have to optimize our time here. Through BYLR® we’ve created an incredible Calendar Club™ Community of people who prioritize adventure, relationships and striving for our greatest potential.”
- Jesse

Do more of what you love EVERY DAY - 365

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